When you’re making a product to sell on the mass market it can be a difficult process to make your item stand out. If you’re manufacturing something that has a lot of similar competitors, you’re definitely feeling the pinch to make your item look unique to the potential buyers who will see it on store shelves.
While it’s going to take some creative thought on your part to differentiate your product, there are some ways you can make an item unique. Use these tips to guide you.
Focus on Packaging
If you’re making a product that has a lot of competitors – even if there’s room for you in the market – you need to do whatever you can to make your item really stand out from the crowd. In most cases the biggest factor is going to be the packaging that you use.
Get your competitors products and evaluate them. Do something different than what they are doing and make your item look better, at least to a certain portion of the buying public. If they use plastic packaging, you use paper.
Whatever you do, make sure you make it different.
Use Unique Stampers
Sometimes unique outer packaging is hard to figure out for many business owners. Other times it’s just too expensive to employ properly when a product sells for little money or the profit margins are thing.
That’s where custom stampers can be helpful. You’ll get unique packaging without spending a fortune, and you’ll have a special looking brand.